Supermarket sales fall as cafes take bigger slice of spending
Supermarket sales continue to fall compared with a year ago – at the height of the pandemic – as the end of lockdown restrictions see shopping habits return to normality, according to new data. Kantar said sales fell 1.9 per cent during the 12 weeks to 5 September compared with a year ago, although they remain 8.7 per cent higher than pre-Covid levels. Fraser McKevitt, head of retail and consumer insight at Kantar, said: “There are big lifestyle changes on the horizon with commuters heading back to the office and the return to school this autumn, and we’d expect this to impact how people shop.” He also revealed home cooking is starting to wane, with an 11 per cent rise in ready
meal sales this month, and expects spending in cafes and coffee shops to increase as more workers return to offices. Online grocery shopping also continues to fall since lockdown restrictions eased, down from 13 per cent of the market four weeks ago to 12.2 per cent this month.