Sales of Rolls-Royce cars exceed 6,000 for first time
Rolls-Royce has exceeded annual sales of more than 6,000 cars for the first time in its 118-year history, the company announced.
The British firm said it achieved “particularly strong year-onyear growth” during 2022 in the Middle East, Asia-Pacific, the USA and Europe. A “single-digit” drop in sales was recorded in Greater China – which includes mainland China and areas such
as Hong Kong – due to “ongoing headwinds” but this was “successfully counterbalanced by increased sales in other markets”, according to the carmaker. Some 6,021 cars were delivered to customers last year, a rise of 8 per cent compared with 2021.
The value of bespoke commissions also reached record levels in 2022, with clients “willing to pay around half a million euros (£440,000) for their unique Rolls-Royce motor car”, according to the BMW-owned company. Demand for all models “remains exceptionally strong” with advance orders “secured far into 2023”, it added. Rolls-Royce chief executive Torsten MullerOtvos described 2022 as a “momentous year” for the company, which is based in Goodwood, West Sussex.
He said: “Not only did we reveal Rolls-Royce Spectre, our marque’s first ever fully electric series model to the world, it was also the first year we ever delivered more than 6,000 cars in a single 12-month period, with strong demand across our entire product portfolio. But as a true house of luxury, sales are not our sole measure of success: we are not and never will be a volume manufacturer. Bespoke is Rolls-Royce, and commissions were also at record levels last year, with our clients’ requests becoming ever more imaginative and technically demanding – a challenge we enthusiastically embrace ... This success has not been achieved overnight.
“In 2023, we mark the 20th anniversary of the home of RollsRoyce at Goodwood, during which time we’ve transformed our business through a long-term strategy based on continuous and sustainable growth, careful management and planning, an unwavering focus on profit and a respectful but forward-thinking reinvention of the Rolls-Royce brand.”
More than 150 jobs were created at the company’s headquarters in 2022, taking the site’s total workforce to 2,500.
PA
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