Holding back the years
Tamara Corin reveals what anti-ageing strategies work best — and the little tweaks that make a big difference
THE BEAUTY industry is a billion-pound market, with the anti- ageing sector seeing the biggest year-on-year growth. Anti-ageing remains one of women’s (and men’s) biggest skin concerns. So much so, that this year London’s Olympia is hosting the first Anti-Ageing Health and Beauty Show dedicated to helping men and women feel and look fabulous at any age.
Whether or not we openly admit it, we all have something that betrays our age — age spots, lines around our eyes or mouth or perhaps a crinkled forehead and neck. But the sophisticated and innovative anti-ageing products now available over the counter may rival a visit to a dermatologist, or even a surgical treatment.
Super serums have been launched by almost every skincare brand, from the more premium to affordable mass market. They are increasingly popular and have been scientifically proven to penetrate deep into the layers of the skin.
Super serums do not come cheap, but the price is reflected by the higher quantity of antioxidants and vitamins that are pumped into the formulas.
Retinol is the key ingredient to look out for to get your money’s worth. Retinol smoothes out lines, plumps wrinkles and increases collagen production, which over time gives you younger-looking skin. A serum, however, should not be mistaken for an alternative to moisturiser, instead it should be used as an add-on to your usual skincare routine.
Have your cheekbones migrated south? Unfortunately jaw-lines and the skin on our necks sag as the muscles in those areas begin to weaken as we get older.
There is no quick fix, but facial massage (DIY or in-salon, as if we needed an excuse!) will encourage blood-flow and give skin a more defined effect. Give your skin a treat once a week by massaging with a facial oil; you’ll reap the benefits in hydration too.
Last year saw the launch of a whole new category of beauty products, BB creams (blemish balms). How ever did we live without them? The BB cream is a multi-functional product that replaces serum, moisturiser, primer, foundation and sunblock, all presented in one neat tube with added anti-ageing benefits. It’s the buzzword for busy mums and the time-poor and leaves you no excuse for neglecting your skin.
As one of the delicate areas of skin on our faces, eyes are the first place to show signs of ageing, making an eye cream a worthy investment for younger-looking skin. You can, of course, dab your usual moisturiser under your eyes, but normal moisturiser may feel much thicker and absorb less easily than an eye cream that has been made specifically for around your eye, with the added de-puffing benefits.
And lastly don’t forget your hands — they’re the biggest age ageing giveaway of all. Keep a hand cream in your car, by the kitchen sink, in your bathroom and of course your handbag.
Choose one with an SPF and slather it on generously at every opportunity. This will protect the thin skin on your hands, which is prone to dark age spots.