Hold­ing back the years

Ta­mara Corin re­veals what anti-age­ing strate­gies work best — and the lit­tle tweaks that make a big dif­fer­ence

The Jewish Chronicle - JC Magazine - - Beauty -

THE BEAUTY in­dus­try is a bil­lion-pound mar­ket, with the anti- age­ing sec­tor see­ing the big­gest year-on-year growth. Anti-age­ing re­mains one of women’s (and men’s) big­gest skin con­cerns. So much so, that this year Lon­don’s Olympia is host­ing the first Anti-Age­ing Health and Beauty Show ded­i­cated to help­ing men and women feel and look fab­u­lous at any age.

Whether or not we openly ad­mit it, we all have some­thing that be­trays our age — age spots, lines around our eyes or mouth or per­haps a crin­kled fore­head and neck. But the so­phis­ti­cated and in­no­va­tive anti-age­ing prod­ucts now avail­able over the counter may ri­val a visit to a der­ma­tol­o­gist, or even a sur­gi­cal treat­ment.

Su­per serums have been launched by al­most ev­ery sk­in­care brand, from the more pre­mium to af­ford­able mass mar­ket. They are in­creas­ingly pop­u­lar and have been sci­en­tif­i­cally proven to pen­e­trate deep into the lay­ers of the skin.

Su­per serums do not come cheap, but the price is re­flected by the higher quan­tity of an­tiox­i­dants and vi­ta­mins that are pumped into the for­mu­las.

Retinol is the key in­gre­di­ent to look out for to get your money’s worth. Retinol smoothes out lines, plumps wrin­kles and in­creases col­la­gen pro­duc­tion, which over time gives you younger-look­ing skin. A serum, how­ever, should not be mis­taken for an alternative to mois­turiser, in­stead it should be used as an add-on to your usual sk­in­care rou­tine.

Have your cheek­bones mi­grated south? Un­for­tu­nately jaw-lines and the skin on our necks sag as the mus­cles in those ar­eas be­gin to weaken as we get older.

There is no quick fix, but fa­cial mas­sage (DIY or in-sa­lon, as if we needed an ex­cuse!) will en­cour­age blood-flow and give skin a more de­fined ef­fect. Give your skin a treat once a week by mas­sag­ing with a fa­cial oil; you’ll reap the ben­e­fits in hy­dra­tion too.

Last year saw the launch of a whole new cat­e­gory of beauty prod­ucts, BB creams (blem­ish balms). How ever did we live with­out them? The BB cream is a multi-func­tional prod­uct that re­places serum, mois­turiser, primer, foun­da­tion and sun­block, all pre­sented in one neat tube with added anti-age­ing ben­e­fits. It’s the buzz­word for busy mums and the time-poor and leaves you no ex­cuse for ne­glect­ing your skin.

As one of the del­i­cate ar­eas of skin on our faces, eyes are the first place to show signs of age­ing, mak­ing an eye cream a wor­thy in­vest­ment for younger-look­ing skin. You can, of course, dab your usual mois­turiser un­der your eyes, but nor­mal mois­turiser may feel much thicker and ab­sorb less eas­ily than an eye cream that has been made specif­i­cally for around your eye, with the added de-puff­ing ben­e­fits.

And lastly don’t for­get your hands — they’re the big­gest age age­ing give­away of all. Keep a hand cream in your car, by the kitchen sink, in your bath­room and of course your hand­bag.

Choose one with an SPF and slather it on gen­er­ously at ev­ery op­por­tu­nity. This will pro­tect the thin skin on your hands, which is prone to dark age spots.

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