Launch of AI platform will be game changer for publishers
ANEW networking platform has been launched in Newcastle to provide publishers with access to new digital tools to grow their business models
Computer software company Reveela Technologies, based in Newcastle, has spent more than four years developing Reveela. com, an AI-based platform which uses artificial intelligence to sift through huge amounts of data.
Kerry Veitch, co-founder of Reveela, said: “With the rise of digital media, it has become impossible for a person to manually identify and share their information across all relevant outlets.
“The content creation industry has billions of outlets and it grows noisier by the day.
“Now Reveela can do the heavylifting for you in an instant – it can observe, interpret, evaluate and, yes, make decisions at almost incomprehensible speed. Reveela never stops learning for itself and evolving.”
Having gone live, the team plan to get Reveela rooted in the UK before growing their global ambitions wherever the English language is spoken. After that, the system will be translated into other languages.
Founder and CEO John Graham said: “Reveela’s brain can process huge volumes of data in seconds to generate insights at speed that aren’t humanly possible.
“Reveela’s unique selling point is its ability to actually evaluate the media landscape as a whole, and actually understand the information running through its veins.
“The more users interact with it, the more it understands and directs.
“The English language is incredibly complex and getting Reveela to understand context and syntax and therefore the true intent of a communication has been incredibly challenging.”
Prof Boguslaw Obara, professor of image informatics at the Newcastle University’s school of computing has worked on the project.
He said: “It has been my pleasure to be a part of an academic team supporting the generation of Reveela.
“One of the challenges we had to overcome in this project was data preparation, which is a crucial step for enabling data science teams at Reveela to find, prepare and share complex data for their integration, analytics, and data science use cases. Reveela’s publishing ecosystem has the potential to reinvigorate the publishing industry’s approach to the launch of digital content and engagement with new readers.”
Reveela never stops learning for itself and evolving Kerry Veitch