Brothers’ gyms firm set to ramp up business
NORTH East investment firm Middleton Enterprises is helping a growing chain of gyms to scale up its operations across the region.
OneGym was first launched in Darlington by brothers Paul and David Pearson 10 years ago to offer users access to all the latest fitness equipment and classes without costly addons like swimming pools which they don’t necessarily want to use.
The group now has six bases across the North East, in Stockton, Bishop Auckland, Newton Aycliffe, Redcar, Thornaby and Durham, each with equipment and facilities such as saunas, sunbeds, and free exercise classes. It offers flexible low cost, peak and off-peak memberships to give customers access to all gyms at no extra cost.
Now family-run Middleton Enterprises, based in Newcastle, has invested into OneGym,to help ramp up its operations and expand across the region to become one of the leading gym chains in the North East.
OneGym co-founder David Pearson said: “Coming out of the pandemic was difficult for any business in the leisure and hospitality sector, but having the support from Middleton Enterprises reinvigorated our ambition.
“We are already working on plans to open multiple new sites and are utilising Middleton Enterprises’ experience to refinance and grow the business.”
Jeremy Middleton, CEO of Middleton Enterprises, added: “We know from experience that gyms represent a great investment opportunity. Memberships generate a recurring revenue model. The economics just make sense and OneGym has a proven track record.
“We want to be part of their growth journey,” he continues. “Our plan is not to come in, take over, and impose conditions.
“We want to give the co-founders Paul and David the flexibility, support, and time they need to succeed.”
The Middleton Enterprises team of investment professionals works with successful entrepreneurs, helping them to grow their businesses.
In addition to OneGym, recent investments include Alertacall, a provider of enhanced housing management and digital telecare to improve health and safety, repairs reporting and detect changing needs, and modular housing company ilke Homes.