Sales rise as high inflation fails to deter shoppers

UK retailers saw sales return to growth in April as shoppers continued to spend despite continued high inflation, according to official figures.

Supermarkets were among retailers to report higher sales despite food inflation remaining close to a 45-year-high. The Office for National Statistics revealed that retail sales volumes increased by 0.5% last month, following a fall of 1.2% in March.

Economists had only predicted an increase of 0.3% for the month. However, the ONS added that sales volumes were down 3% on the same month last year, although shoppers spent more due to higher pricing.

ONS chief economist Grant Fitzner said: “Retail sales grew, partially rebounding from a poor weather-affected March, with jewellers, sports retailers and department stores all having a good month.

“Despite continued high food prices, supermarkets also recovered from the fall in March. However, these were partly offset by a drop in the amount of fuel sold, despite prices also dropping.”

Non-food retailers reported that sales grew by 1% in April, after March’s wet weather had knocked high streets. This included strong sales in watches and jewellery, while sports equipment was also in high demand.

Meanwhile, department store sales increased by 1.7%, as they recovered from a 3% fall in the previous month. Elsewhere, sales volumes at food stores increased by 0.7% for April.

It comes despite the ONS revealing earlier this week that food inflation has remained at high levels, with prices up 19.3% in April compared with the same month last year.