WHY

The Mail on Sunday - You - - News -

With mul­tipur­pose prod­ucts trending and con­sumers keen to lighten their load, it’s no sur­prise that when Cray­ola ap­proached Asos to cre­ate an easy-to-use make-up col­lec­tion, the re­sult­ing prod­ucts have been in high de­mand. Multi-use, yes – fun, ditto. But Asos also hopes that ‘the nos­tal­gia of us­ing a crayon will em­bolden peo­ple to colour out­side the lines – the way they did when they were young’.

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