The Mail on Sunday - You - - Editor’sletter - Jo Elvin @ jo_elvin @ jo_elvin ed­i­[email protected]

Reg­u­lar read­ers of YOU will no­tice a very dif­fer­ent style of cover on this week’s is­sue. I hap­pen to think the art­fully de­signed, heart-shaped clus­ter of blue pills is quite strik­ing, even beau­ti­ful. Which is ironic, con­sid­er­ing its pur­pose is to il­lus­trate some quite ugly truths about Vi­a­gra.

The lit­tle pill has been a rev­o­lu­tion on a par with the birth con­trol pill of the 1960s and, like that magic drug, it has ush­ered in bless­ings and curses in equal mea­sure. Writer Anna Moore’s fas­ci­nat­ing piece on page 24 takes a deep dive into the sub­ject and dis­cov­ers an emo­tional mine­field tak­ing place in nice sub­ur­ban be­d­rooms across Bri­tain.

I think this is what gripped me the most: the ex­pe­ri­ences that peo­ple are shar­ing, but silently and se­cretly. I feel strongly that the role of mag­a­zines like this can be pow­er­ful in shin­ing a light on these is­sues and re­as­sur­ing so many that it’s not just them. Con­sid­er­ing Vi­a­gra’s soar­ing sales, I would wa­ger that a great many of you will re­late to the ex­pe­ri­ences of the women Anna spoke to, and I’d love to hear your thoughts. I think we tend to as­sume any talk of sex in mag­a­zines will be silly or puerile, but this story alone shows what an ex­plo­sive emo­tional is­sue to nav­i­gate – par­tic­u­larly in long-term re­la­tion­ships – it re­ally can be.

As ever, of course, your is­sue of YOU has a lot more to of­fer, such as an in­cred­i­ble line-up of fash­ion hits to see you through the party sea­son (is any­one else thrilled to see that PJ bot­toms are con­sid­ered glam enough to wear out?) and a se­cond help­ing of fan­tas­tic Christ­mas recipe ideas from the one and only Jamie Oliver. Plenty here to keep you en­ter­tained and in­spired un­til next Sun­day!

En­joy the is­sue.

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