SU­PER­MAR­KET SLEEK? YOU BET!

The Mail on Sunday - You - - Beauty Therapy - Ed­wina Ings- Cham­bers

In all hon­esty, I’m not a nat­u­ral su­per­mar­ket beauty shop­per. I’m more of a tra­di­tional cos­met­ics hall or apothecary-style en­vi­ron­ment afi­cionado. But I cer­tainly wouldn’t claim that is smart think­ing, not nowa­days. In fact, I’d say that I have been miss­ing a trick – es­pe­cially since I’ve dis­cov­ered Sains­bury’s lat­est Bou­tique line of make-up.

Firstly, this range is mostly ve­gan (the eye­shadow pen­cils and the eye primer do con­tain beeswax, so are the only ex­cep­tions). I am not a ve­gan, but I ad­mire the stance of a ma­jor su­per­mar­ket in mak­ing its cos­met­ics an­i­mal-friendly – a cause that’s be­com­ing in­creas­ingly im­por­tant in beauty terms. It’s also Leap­ing Bunny cer­ti­fied, which means that not only has the end prod­uct not been tested on an­i­mals, but nei­ther have any of the in­gre­di­ents. That’s some im­pres­sive box tick­ing.

But even with­out all that, I’m im­pressed with two prod­ucts in par­tic­u­lar. My favourite is the Vel­vet Blusher (my shade is Pink Rose, be­low left), which is only £3. It’s one of the best blushes I’ve ever used – es­pe­cially in the lower price bracket when it can feel as though shim­mer is about 90 per cent of the con­tents. Not with this, though. This is a cream tex­ture and gives a sub­tle flush. It’s now firmly in my make-up bag.

Also wor­thy of a gold star is the Con­tour­ing Pal­ette (right, £5, both sains­burys.co.uk). The pig­ment is not in­tense, but that can be a good thing – it’s less easy to over-ap­ply and end up with streaks. Sim­ply build up the colour grad­u­ally for a nat­u­ral-look­ing warmth. The pack­ag­ing is not re­motely plush – it’s cheap plas­tic that shuts with a snap rather than the re­as­sur­ing click of some­thing more swanky, and it won’t win any­one over for its looks on In­sta­gram. But that’s al­most like find­ing su­per­fi­cial fault for the sake of it. Whether you’re shop­ping on­line or in store, I’d be sure to put some of this in your bas­ket along­side your broc­coli.

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