HOW TO FIGHT THE FADS

Eve and Laura share their anti-fad-diet ad­vice

The Mail on Sunday - You - - Cover Story -

SCREW BODY-SHAM­ING CUL­TURE

Fad di­ets are dressed-up mar­ket­ing schemes (for books and prod­ucts) and our quest for thin­ness comes from a cul­ture in which we are taught to hate our­selves in or­der to ben­e­fit busi­nesses’ bank bal­ances. As soon as we can iden­tify the com­mer­cial root of these mes­sages, and the body-sham­ing rhetoric that un­der­pins them, we can be­gin to ig­nore them.

STICK TO SCI­ENCE

Lis­ten to ex­perts over blog­gers with no nutri­tional qual­i­fi­ca­tions. If you find your­self stum­bling upon a news story about a cer­tain food, check your sources. Is what you are read­ing based on a study? Could it have any bias – for ex­am­ple, was the per­son spout­ing the ar­ti­cle paid to do so… by a diet com­pany?

GET READ­ING

Try books and recipes by nu­trib­ab­ble-buster Ruby Tan­doh, whose cel­e­bra­tory at­ti­tude to ev­ery­thing ed­i­ble is de­li­cious and in­fec­tious. And the work of Linda Ba­con and Lucy Aphramor on the Health At Ev­ery Size move­ment is a fan­tas­tic tool for free­ing you from body-con­scious thoughts.

HAVE AN IN­STA­GRAM AND TWIT­TER CULL Un­fol­low all the ac­counts that make your heart sink. You know the ones: the girl with the wash­board abs/the ac­count claim­ing that you should only eat plates of raw veg. BE KIND TO YOUR CRAV­INGS

Of­ten when you crave a cer­tain food, there is a rea­son. Usu­ally you are just hun­gry! If your body wants a jacket potato, then it prob­a­bly needs it.

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