The Mail on Sunday

Why Conservati­ve


ON THURSDAY evening, David Cameron called all staff at Conservati­ve Campaign Headquarte­rs to the Press room. With George Osborne and Eric Pickles alongside him, Cameron spoke for about ten minutes. Gone were the usual warnings about complacenc­y and in their place was optimism. Cameron told the assembled crowd: ‘Whatever the ups and downs, believe in your inner core that we’re going to win.’ He sent them on their way with the message that this was going to be the ‘hardest but best month of our profession­al lives’.

Tory spirits are higher than they have been for months. Those who returned to the Millbank headquarte­rs in January for the Election campaign were appalled that you could set your watch by the people who left promptly at six. But now there is more hunger: the office was full on Good Friday.

The Tories feel they are evolving from the gang who couldn’t shoot straight into an Election-winning machine. Though Labour’s comeback since the beginning of the year has made them realise that they are in a fight, recent polls showing the Tories eight and nine points ahead have improved the mood at CCHQ. It is easier to cope with battery-hen-style conditions when there is the prospect of capacious government offices.

The Tories attribute the turnaround in their fortunes this week to their commitment to reverse Labour’s National Insurance rise. This means that seven in ten workers will be better off under the Conservati­ves. As one shadow Cabinet Minister

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