The Mail on Sunday

Blondes have more fun (especially on pay day)

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IT SEEMS that gentlemen aren’t the only ones who prefer blondes – new research suggests that employers do too.

Despite being traditiona­lly seen as fun-loving and less intelligen­t, blondes actually earn seven per cent more on average than women with other hair colours.

The study found being blonde is worth an extra £1,600 a year to a woman earning the average UK salary of £22,000 – the equivalent to another year of schooling.

The survey also revealed that blondes have wealthier husbands who earn six per cent more than those whose wives have other hair colours.

The study by the University of Queensland in Australia, which tracked 13,000 women, also found the gap remained even when education, height and weight were taken into account. No other hair colour had the same effect.

The research, reported in the journal Economics Letters, does not explain why blondes earn more and have wealthier husbands.

But Dr David Johnston, who led the study, said: ‘Blonde women are often depicted as being more attractive than other women, but also less intelligen­t.

‘But it seems the associatio­n between blondes and beauty dominates any perception that they have low intelligen­ce.

‘This could explain why the “blondeness effect” is evident in the marriage market.’

However, Strictly Come Dancing’s Kristina Rihanoff, herself a blonde, said last night: ‘I don’t think blondes get paid more.

‘On Strictly we all get the same money. But I think it makes me different from others because I am blonde. I tried other colours but I feel sexiest and more beautiful when I’m blonde.’

Olga Uskova, president of the Internatio­nal Blondes Associatio­n, said: ‘Blondes have wealthier husbands because we are more fun and outgoing, and men are more attracted to us.

‘Blondes also have a lot of confidence so we can date men who are powerful or important.

‘We also do better in the workplace because when we make a mistake we can say, “Oh, sorry about that, it’s because I’m blonde” and get away with it.’

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