They shrink our food – so let’s cut their profits

The way firms are making our favourite products smaller but not shrinking the price – as you revealed last week – is underhand and could work against them.

Manufacturers may think this strategy is clever and a way to increase profits, but once I know that I am being taken for a fool, I stop buying that product.

I suggest others do the same so that we can hit these greedy firms in the pocket.

I used to be a huge Toblerone fan but not any more – I cannot believe the downsizing of the bars, while the packaging is kept at the same length.

If firms are downsizing because of costs, then they should do the same with the packaging and not try to trick customers. Eve Webber, Little Neston, Cheshire Charging the same price for a shrinking product has been going on for ages and most astute shoppers have been aware of it. It is claimed that it is happening because of Brexit but it was happening before the referendum. David Uzzell, Ystrad Mynach,

South Wales In the early 1970s I regularly travelled by train to London with a girl who worked in market research. She gave up her job after a while, disillusioned by the surveys she was asked to do.

The final straw was one on behalf of a manufacturer of sticking plasters – bosses wanted to find out how many they could take out of the packet before customers noticed. David Edwards, Billington, Bedfordshire I recently saw Kellogg’s Corn Flakes priced at two 790g-size boxes for £5. I put two in our trolley. Then, moments later, there they were for £2.48 each for the same size, which meant it was cheaper than the offer. So I put the two packets back and took just one. At the checkout I raised it with the cashier but I wonder how many customers fell into the trap? Alan Ward, Sleaford, Lincolnshire I’ve gone in the opposite direction to those companies shrinking products but charging the same.

My company reuses leather and tyre tubes to make bags, and when you buy one you get extras, such as supporting the education of an underprivileged child in a developing country for a year.

More and more consumers want to feel that they are doing good through what they buy, as well as getting value for money. Firms that exploit their customers may see their tactics backfire.

Raj Olickel, New Globe Traveller