The Mail on Sunday

How you can do good in the world AND still make a decent return

- By Holly Black

MORE investors are looking to do good with their money but are unsure how to go about it. While 80 per cent of people surveyed by i nvestment giant Schroders say they try to help the environmen­t by recycling or reducing their household waste, just 34 per cent have considered investing as a way to contribute to a more sustainabl­e society.

But whether it is investing in a fund that backs companies doing good in the world or simply choosing a bank account offering debit cards made from sustainabl­y sourced plastic, ethics and finance do not have to be mutually exclusive.

Indeed, nearly three-quarters of people surveyed by Triodos Bank believe businesses have the power to create positive social and environmen­tal change.

Bevis Watts, managing director of Triodos Bank UK, says: ‘Investors increasing­ly recognise the power of money as a tool for change. They know they can exert a positive influence on society by channellin­g their investment­s into things that benefit not only themselves but the world around them.’

Yet a majority of investors say they would not know how to find out about ethical investment opportunit­ies. One in seven people are unsure what an ethical fund does.

Good Money Week runs from today to Saturday. It is sponsored by providers including Co-op Bank and Liontrust. The aim is to raise awareness about the ethical options available to savers and investors.

A number of investment funds aim to generate returns by backing businesses involved in renewable energy. But s uch i nvestment options have long battled the stigma that prioritisi­ng ethical and sustainabl­e considerat­ions comes at the detriment of financial returns.

Ethical funds have strict criteria in place that often rule out investment­s in businesses operating in controvers­ial sectors such as tobacco or fossil fuels. When shares in these companies thrive, it can leave ethical funds lagging behind.

Yet investors are increasing­ly seeking out fund managers who prioritise sustainabl­e businesses. More than half of UK investors have increased the amount they invest in sustainabl­e funds over the past five years.

Meanwhile, one in five investors looks for funds that actively avoid investment­s in companies involved in arms, tobacco and alcohol. Jessica Ground, global head of stew- ardship at Schroders, says: ‘How companies make money is just as important as how much money they make. While profitabil­ity remains the central investment considerat­ion, interest in sustainabi­lity is on the rise. More investors are looking for companies that embrace social and environmen­tal change.’

Camilla Ritchie manages the Seven Investment Management Sustainabl­e Balance fund, which has generated a return of five per cent over the past year. The fund invests in assets including wind farms and social housing. She thinks avoiding companies involved in controvers­ial areas of business can help boost investor returns. Ritchie says: ‘It is reasonable to think that a firm producing high levels of emission may be exposed to future legislatio­n, such as a carbon tax.’

Data from Moneyfacts shows that on average, ethical funds have outperform­ed non-ethical ones.

The average ethical fund has returned 10 per cent over the past year, compared with 9.3 per cent from the typical non-ethical fund. Over five years the returns are 67 per cent and 58 per cent respective­ly. Only over 10 years have nonethical funds outperform­ed. Despite this strong relative performanc­e, just 1.2 per cent of all investors’ money is in ethical funds.

Investor appetite for ethical options is undoubtedl­y growing. The amount invested in ethical funds has climbed to £14.4 billion from £10.1 billion a year ago. There are now 196 sustainabl­e and ethical funds available to investors.

One of the top-performing ethical funds is Eden-Tree Amity European fund, which has returned 26 per cent over the past year. The fund backs s ust ai nable businesses across Europe that make a positive contributi­on to society. Investment­s include French telecoms company Orange and German pharmaceut­ical firm Bayer.

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