Sam Cam re­cruits her FOUR very glam sis­ters ... as mod­els

The Mail on Sunday - - News - By Rob­bie Grif­fiths DEPUTY DI­ARY EDI­TOR

THEY say Christ­mas is all about fam­ily – and Saman­tha Cameron has clearly taken the mes­sage on board this year, rop­ing in four of her sis­ters to plug her lat­est fash­ion col­lec­tion.

She hopes her new ‘mod­els’ will turn up the glam­our on a set of fes­tive frocks from her Cefinn la­bel.

Saman­tha, 47, un­veiled the glossy new se­lec­tion on Fri­day – along with her well-heeled brand am­bas­sadors, all of whom have im­pec­ca­ble so­cial cre­den­tials.

The new creations for the brand, which de­scribes it­self as be­ing for ‘ i nter­est­ing, hard­work­ing and in­spi­ra­tional women with busy lives’, cost around £300 each.

An email to Cefinn’s sub­scribers last week gushed: ‘Four of Saman­tha’s sis­ters join us for a spe­cial Cefinn Story to turn up the glam­our, show­case our new ar­rivals and kick-off the fes­tive sea­son.’

The cam­paign fea­tures Saman­tha’s half-sis­ters Al­ice Cades­tin and Lucy Jack­son, born to her father Sir Regi­nald Sh­effield and his sec­ond wife Vic­to­ria Walker.

An­other model is half-sis­ter Flora As­tor, daugh­ter of Saman­tha’s mother Lady Annabel As­tor and her sec­ond hus­band William As­tor, 4th Vis­count. They are joined by their sis­ter-in-law Lohralee As­tor who is mar­ried to Flora’s brother William. Saman­tha’s only full sis­ter, Emily Sh­effield, does not ap­pear.

Ear­lier this year, Saman­tha – wife of for­mer PM David Cameron – mod­elled for her brand in a £320 sleeve­less maxi dress.

Lucy Jack­son 37

1 Saman­tha’s glam­orous half-sis­ter Lucy is a real party girl – ac­cord­ing to the Cef­fin web­site. It says she ‘swears by a good pair of an­kle boots and se­quined bag for max­i­mum rev­elry’. She works in film post-pro­duc­tion and mar­ried her TV pro­ducer hus­band Thomas in 2011 near the Sh­effield fam­ily seat of Sut­ton Park in North York­shire, ar­riv­ing in a horse and car­riage.

Lohralee As­tor 38

2 Cana­dian Lohralee is per­fect for the job – she’s a for­mer fash­ion model who was once a face of the trendy Diesel brand. An­other so­ci­ety girl, she met hus­band William As­tor, heir to the As­tor dy­nasty, in Raf­fles night­club on Lon­don’s Kings Road. These days the mother-of-four gives nu­tri­tional ad­vice to par­ents through her book Feed­ing The Fu­ture.

Flora As­tor 42

3 Jew­ellery de­signer Flora, likes to lend a hand to the fam­ily firms – she used to work for Lady Annabel As­tor’s home ac­ces­sories com­pany OKA, be­fore mov­ing to the South of France with her fam­ily. Now a qual­i­fied ‘gemol­o­gist’, Flora mar­ried diplo­mat Theo Ry­croft in 2006, and they have three chil­dren. Glam­our-wise, Cefinn’s web­site re­veals that Flora loves ‘a sig­na­ture red lip’.

Al­ice Cades­tin 38

4 Al­ice caused a me­dia sen­sa­tion when, be­fore her 2013 wed­ding, a snap was taken of her with David Cameron asleep on a bed with his red Cab­i­net box. It went vi­ral af­ter Sam’s full sis­ter Emily posted the shot on In­sta­gram. Al­ice’s French hus­band Eti­enne’s fam­ily owns the Ester­lin Cham­pagne house – and she likes to mix the bub­bly with grape­fruit juice, Grand Marnier and rose wa­ter.

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