JULIAN DUNKERTON, 54: HIGH FASHION (WITH A FEW LOWS)

Cotswolds millionaire Dunkerton is no stranger to the headlines:

2003 Sets up Superdry with co-founder James Holder. The pair’s products soon find favour with celebrities including David Beckham.

2010 Firm floats on London Stock Exchange at £5 per share. Founders and other stakeholders net £105 million. Peter Bamford is appointed chairman.

2014 Euan Sutherland is hired as chief executive, Dunkerton steps down from the role in early 2015 but stays as a director.

April 2018 Dunkerton leaves Superdry to concentrate on his other business interests.

August 2018 Dunkerton donates £1 million to campaign for a second EU Referendum, saying: ‘We have a genuine chance to turn this around.’ Married fashion designer Jade Holland Cooper, left.

October 2018 Launches manifesto to reverse the chain’s fortunes.

April 2019 Ousts board in a coup that lands him back in chief executive’s chair. Vows to turn the business around.