The Mail on Sunday

Life after Sorrell sees WPP seek buyer for £3bn Kantar

- Edited by Jamie Nimmo Contributo­r: William Turvill jamie.nimmo@mailonsund­ay.co.uk

WPP’s post-Sorrell clearout kicks off in earnest this week.

The advertisin­g giant has brought in bankers from Goldman Sachs to find a buyer for Kantar, its market research firm.

The sale is a key plank of chief executive Mark Read’s turnaround plan to simplify the business that he inherited last year from founder Sir Martin Sorrell.

First-round bids for Kantar are due in the coming days, with WPP hoping to complete a deal by the end of June.

Analysts at Deutsche Bank said in a research note they expect the deal to value Kantar at £3.1 billion and they assume WPP will retain a 33 per cent stake in the business.

Market sources say a sale to a large private equity firm is the most likely outcome.

However, a report in the Financial Times on Friday suggested a host of big names have already pulled their interest amid concerns over the price and sustainabi­lity of the business.

Blackstone, Carlyle and Advent Internatio­nal were all ruled out of the race.

Other names in the frame include CVC, Permira, Apollo, Carlyle, Apax and Bain.

IT WAS the biggest ever debut for a hedge fund when ExodusPoin­t Capital Management was launched last year with an $8 billion (£6 billion) war chest.

The New York- based firm, set up by former colleagues at hedge fund Millennium, opened its first short position in Europe l ast month with a bet against French electrical equipment maker Rexel. Now, it has set its sights on a UK target: Royal Mail. ExodusPoin­t has taken out a 0.5 per cent ‘short’ worth £ 13 million in the postal service, say observers at data firm Breakout Point. Royal Mail shares have halved in a year. Will more pain mean a cheque in the post for ExodusPoin­t?

YET another share price collapse from Israeli spreadbett­ing firm Plus500 on Friday. This time, it blamed low volatility for a plunge in revenues in the first quarter. It also revealed that chief executive Asaf Elimelech and chief financial officer Elad Even-Chen both pocketed £4.6 million last year in salary and bonuses, more than double the year before. News of the hefty pay hike comes after a 70 per cent share price fall since February after a shock profit warning. A good thing the founders including Elimelech and Even-Chen managed to offload £250 million in shares last year.

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