Talk of the Town
Beckhams snub mogul over Cruz’s pop career
SHOWBIZ mogul Simon Fuller created both the Spice Girls and Brand Beckham so he could be forgiven for expecting he would mastermind young Cruz Beckham’s fledgling music career.
But I can reveal that Cruz’s parents David and Victoria have put the kibosh on him taking on their youngest son, who they hope will become a pop star in his own right.
Sources close to the pair say they have opted instead for Scooter Braun, 38, the man behind Justin Bieber and Ariana Grande, in a bid to ensure that 1 4 - year- o l d Cruz has s o meone ‘younger and fresher’ to manage him.
One told me: ‘Cruz has a very successful future ahead of him, especially if he puts the work in, as he is a talented young man.’
Last week it emerged that Posh, 45, has loosened her ties with Fuller, 59, who had been loyal to her since the mid- 1990s when he managed the Spice Girls. She stuck with him when she went solo and he also backed her fashion line, Victoria Beckham.
She has signed with the world’s largest talent agency, William Morris Endeavour, which represents global superstars such as Adele and Calvin Harris. It has also agreed to represent her clothing company.
Meanwhile, former England football star David, 44, paid Fuller £ 40 million for his 33 per cent of Beckham Brand Holdings.
The company has stakes in Beckham’s brand business, Seven Global, partnerships business David Beckham Ventures and his football club in the US, Inter Miami FC.
Braun was hired as Cruz’s manager before he released his first single If Every Day Was Christmas in December 2016, a short-lived shot at fame as the Beckham’s decided Cruz was too young at only 11.
Fuller is reported to have seen huge potential in the youngster and wanted to be involved.
‘But that didn’t happen and neither will it going forward either,’ says my source. ‘David and Victoria want a clean break and they want Cruz to be with someone a little more trendy.
‘Scooter has proven success with young stars and he has catapulted them to credible, global fame.’
A source close to Fuller denies he wanted to manage Cruz. He said: ‘Simon would not take on one of the Beckham children.’
Meanwhile, Fuller is masterminding the Abba hologram tour.