Free plug suits SamCam

EMILY SHEFFIELD is definitely keeping it in the family after replacing her brother-in-law David Cameron’s best friend George Osborne as editor of the London Evening Standard.

After the erstwhile fashion writer’s first big interview with Boris Johnson, a picture of her fetching suit appeared on the Instagram account of her sister Samantha Cameron’s clothes firm Ceffin (above).

The company pointed out that it had made Emily’s ‘elegant, effortless and everyday contemporary womenswear’ – and not to let the free advertising go to waste, Ceffin was offering a ten per cent discount for those who wanted to get the look.