The Mail on Sunday

BUY THE RIGHT CHARITY CARDS

-

ANYONE wanting to share the season of goodwill should buy the Christmas cards that best support charity.

The amount that ends up helping good causes varies hugely depending on where the card was purchased.

Those bought directly from a charity – either online, via post or at a charity shop – tend to be the most supportive. After manufactur­ing and marketing costs, about 70p out of every £1 spent can go towards doing good.

Yet, if you buy the charity card from a high street card store, typically only 20 per cent of the purchase price ends up with the charity – the rest goes to the shop.

Some charities sign up to Card Aid, where they receive up to 60 per cent of a card’s price. Details at cardaid.co.uk.

Newspapers in English

Newspapers from United Kingdom