Junk food deals belong in the bin

IT WAS a sensible decision to ban BOGOF (buy-one-get-one-free) deals on junk food in supermarkets and online.

It has been announced that from April 2022 these kinds of promotions, which only ever seem to be on fizzy pop, sweets and cakes, will be outlawed. It makes sense, to me, to ban them. We know the sugar tax worked, as it forced manufacturers to reformulate foods to be lower in sugar, and so less damaging.

Diets tend not to work because people ‘go back to eating normally’. The problems begin when ‘normal’ includes too many high-fat, high-salt and high-sugar foods. I believe that BOGOF deals normalise poor dietary choices by encouraging us to buy snacks and treats.

Here’s an idea: put these deals on fruit and veg, or staples such as bread and tins of beans.

And why wait until 2022?