Holiday park family’s £150m sale

THE family behind one of Britain’s oldest holiday park operators could be in line for a multi-million pound payday after hiring advisers to sell part of the business.

City sources said Haulfryn Group, whose shareholders include the Minoprio family, has appointed advisers from Harris Williams to carry out a ‘strategic review’ that could result in a sale of its caravan parks.

It is thought the division could be worth between £100 million and £150 million.

The Haulfryn Group can trace its roots back to the Minoprio family, originally from Pavia in Northern Italy. In 1908, Frank Minoprio bought a strip of land in Abersoch on the Llyn Peninsula in North Wales. His children later developed it into an upmarket holiday park called The Warren.

Haulfryn Group now runs residential and holiday parks in Devon, Cornwall, Wiltshire, Surrey, Cheshire and Wales. Its latest accounts show a £4.5 million profit from sales of £49.9million.

The move comes as investment firms take a slice of the so-called ‘staycation’ market. Most recently, US-based Sun Communities bought Park Holidays, Britain’s second largest holiday park operator, for £950million.

A Haulfryn spokesman said: ‘We have engaged advisers who will be conducting a strategic review of the business to maximise its potential. Our priority is a first-class service for all our residents, homeowners and holidaymakers.’