The Non-League Football Paper

WE’RE SO GLAD CUP IS FOR ALL

- Andy AMBLER THE FA’S DIRECTOR OF PROFESSION­AL GAME RELATIONS

TRADITION and history of the Emirates FA Cup runs through the very fabric of the game in this country. It’s the greatest cup competitio­n in the world and it kicks off this week as competitiv­e football at this level of the game returns. We are delighted.

The potential for a shortened version of the FA Cup didn’t sit right with us. It has always been in our thoughts to keep the same number of participan­ts and we’ve managed to do that, with 737 teams entering in the competitio­n, something that didn’t look possible a while ago.

The big concern was there would have to be a compromise where the competitio­n started later in the year with 300-400 clubs not playing in the FA Cup this season. Nobody wanted that. We know how important it is for a number of reasons.

Different

We can’t hide from the fact it will come with different regulation­s that may provide challenges. The qualifying rounds have got to come thick and fast. So we’ve taken decisions that, while difficult, have to be made in these exceptiona­l circumstan­ces. There won’t be any replays season. I genuinely don’t believe we have any other choice. We all know there are complexiti­es of the fixture calendar at all levels. Cup competitio­ns, play-offs, deadlines that just can’t be moved. A key one is the first round proper in November. We can’t push that back.

This season there is no extra-time. Games will go straight to penalties. We have to be mindful of players returning to action in a congested schedule as it is and the statistics tell us extra-time is where a lot of injuries can occur.

Another tough decision has been the reduction of the prize money to the levels of three years ago before we were able to double it. It is a direct result of Covid-19 hitting the FA finances hard. The FA is facing losses of £300m due to the impact of Covid on its revenue streams.

Relevance

However, it is our job to keep money circulatin­g in the game and we are trying to do that.

People often ask why the Premier League clubs also receive prize money. If we didn’t allocate the prize money in the way we do, the relevance would disappear and it would become a reserve or U21 com petition that nobody would watch or buy the rights to. So we have to play the balance between ensuring the top clubs take it seriously – and I think that has been proven in recent years with the teams who have reached the semi-finals and final. That drives the broadcast revenue which allows us to pay the prize money all the way down to the extra preliminar­y round.

It all begins this week. Up and down the country players will be scoring goals and clubs winning games in the same competitio­n as the biggest names in world football. For me, that’s the beauty of the FA Cup.

 ?? PICTURE: Garry Griffiths ?? WHAT A FEELING! Coventry United’s Matthew Gardner celebrates heading home a late equaliser against Coventry Sphinx in an extra preliminar­y round tie
PICTURE: Garry Griffiths WHAT A FEELING! Coventry United’s Matthew Gardner celebrates heading home a late equaliser against Coventry Sphinx in an extra preliminar­y round tie
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