Unleash your creative sales potential!
Brought to you by Lochaber Chamber of Commerce and sponsored by Marine Harvest, renowned sales presenter John-Paul Hughes will lead a fascinating seminar into the creative sales techniques that will help you better connect with your business audience, understand their motivations and turn prospects into customers.
After starting his working career as a professional football player for Dundee Utd. back in 1993, which never worked out as planned - John-Paul Hughes transitioned in to the real world of of spirit crushing jobs in call centres, construction sites, and factory nightshifts before getting the opportunity to start selling photocopiers...
As bland as it may seem, this role taught John-Paul how to sell, and lead to his eventual big break as an account handler at a small creative media agency, Spike Media.
He took a huge pay cut, kissed goodbye to commission cheques and gave up the company car. But what he lost pales in comparison with what he gained.
John-Paul has since gone on to enjoy a multi-award winning creative
‘No one will remember what you said or what you did, but everyone will remember how you made them feel.’
career with media owners including GMG, Bauer Media, and more recently, Communicorp UK, as their Group Creative Director.
His understanding of the creative side of the sales and marketing psyche is unmatched - “...no one will remember what you said or what you did, but everyone will remember how you made them feel.”
This seminar is for everyone who has a sales aspect to their job - whatever the industry and whatever the type of sales. You’ll be inspired to think differently about sales and marketing... and how you approach your working life!
Please see www.lochaberchamber.co.uk for more information and to book tickets for events taking place during Lochaber Ideas Week 2018.