New drive starts to bring young travellers to Oban
The seafood capital of Scotland is reeling in adventure seekers and music lovers as part of a new campaign supported by the national tourism organisation.
The Oban and Lorn Tourism Alliance has been awarded £12,500 by the Visit Scotland Growth Fund to help drive a new digital media movement – #VisitOban – aimed at millennials.
The group wants to show the world that there is more to the Oban and Lorn area than its incredible seafood.
The campaign is celebrating the Year of Young People 2018 and encouraging young travellers to explore the area and discover the diverse activities on offer. It will focus on using social media and working with influencers to reach people aged 18-34.
Dynamic videos will highlight the best outdoor adventure experiences in Oban and Lorn, and a downloadable live music venue trail for Oban will feature places to enjoy live music along with hangouts, places to stay, eat and drink and will also shine a spotlight on Oban Live – the biggest music event in Argyll.
Visitors can take advantage of Oban’s natural playground on both land and sea, including coasteering, kayaking, paddle boarding and wild swimming. OLTA hopes to reach out to more than 500,000 people with the project’s video and other online content and boost the impact of other tourism campaigns in the area, Wild about Argyll and Heart and Soul.
Andrew Spence, chief executive of BID4Oban, said: ‘OLTA does a great job bringing visitors to Oban and this award will help them reach out to a new audience via social media and video to en- sure that we’re enthusing the next generation by highlighting our adventure activities, fantastic scenery, food and drink and music.’
Neil Mackay, vice-chairman of OLTA, added: ‘I have been involved with the Oban band scene for more years than I care to remember and recently we’ve witnessed a buzz around trad music with events such as Oban Live raising the town’s profile. We’re keen to capitalise on this and reach out to the millennials.’
David Adams McGilp, Visit Scotland regional director, said: ‘Oban and the surrounding area are already shining stars thanks to the incredible dining experiences available but there is so much to see and do so a campaign like this is a brilliant way to build on the offering currently available in Oban and highlight the exciting experiences just waiting to be discovered.’
For more information on #VisitOban visit: www.oban.co.uk