SSC nominated for three awards

The Scottish Salmon Company (SSC) has been nominated in three categories at this year’s The Drum B2B Brave Awards.

SSC will compete for the title of Best Brand Campaign, Best Product Launch Campaign and Best ROI campaign following the launch of new premium Scottish farmed salmon brand Lochlander into the North American market earlier this year.

The campaign behind this new premium export brand has helped SSC make waves in the North American seafood market and reinforce the company’s commitment to guaranteed Scottish provenance.

Now in their second year, The Drum B2B Brave Awards celebrate campaigns which have made a significant impact in the B2B marketing sector across 31 categories.

The winners of the global awards will be announced at a gala ceremony on November 15 at the Edison Ballroom in New York.

Lochlander Salmon was developed exclusively by SSC for the export market and is tailored specifically for restaurateurs, upmarket hotels and top-class chefs.

Craig Anderson, chief executive at SSC, said: ‘To be nominated in three categories at The Drum B2B Brave Awards is great recognition of our commitment to our premium export brand Lochlander, building important relationships with the global food market, as well as supporting Scottish producers.’