Tourism sector keeps up the good work

We report this week on the increasingly positive profile of Oban and its surrounding areas on social media.

The annnual general meeting of Oban and Lorn Tourism Alliance (OLTA) heard how Twitter, Facebook and Instagram are becoming ever more important in the marketing drives to keep visitors returning to the town.

This excellent work is being driven by a number of groups, people and events, including, but not limited to, BID4Oban, OLTA and Oban Live, the last of which brings an estimated £1.4 million into the economy over the second weekend in June. Make no mistake, tourism is crucial to the economy of the Oban and Lorn area, as well as to the islands.

Very many jobs rely on the tourism sector, so it is essential that those charged with promoting it are given the maximum support available from us all.

As we have reported previously, one thread of the tapestry is the growing importance of cruise ship visits, with a record number scheduled to call at the town during this year.

All in all, the picture is highly positive but there is no suggestion of complacency and we commend those behind this success story.