Pembrokeshire embraces future with new e-bike scheme

PEMBROKESHIRE COUNTY COUNCIL, under the chairmanship of Thomas Baden Tudor, has announced an exciting new initiative aimed at boosting sustainable transportation across the region. The council has introduced a “pay as you go” electric bike (E-Bike) service, now available in Haverfordwest, Fishguard, Goodwick, and Tenby as part of a 12-month trial that commenced on 8th April 2024.

The scheme, managed by Zeus Mobility, features the Zip bikes— electrically powered bicycles designed to make cycling less strenuous and more accessible to a broader demographic. Each location will start with 10 E-Bikes, with plans to increase the fleet to 50 by summer. The service will include three main charging stations and numerous satellite bays for convenient access and returns.

Priced competitively, the E-Bikes can be hired for £3.00 for the first hour, with subsequent time billed at 5p per minute. Daily and weekly rates are also available, offering users more flexibility for longer trips. The bikes are aimed at reducing reliance on motor vehicles, promoting healthier living, and contributing to national decarbonisation targets.

Councillor Tudor tested the new bikes himself, describing the experience as “brilliant fun for the whole family” and encouraging all residents and visitors to give them a try. The initiative is part of a broader effort by the council to offer ecofriendly travel options that align with environmental objectives.

To use the E-Bikes, riders need to download the Zipp Mobility app, which allows for bike unlocking, ride tracking, and payment. The app also provides information on bike locations, parking bays, and cycling routes within the county.

Funded by a £150,000 grant from the Swansea Bay and South West Wales Metro, the project focuses solely on this EBike trial, aiming to make Pembrokeshire a leader in sustainable travel. For further details on hiring and operating the E

Bikes, residents can visit the Cycle Pembrokeshire webpage or contact the team directly via email at ebikes@pembrokeshire. gov.uk.