Lidl GB eyes Pembroke Dock for new larger supermarket
LIDL GB has disclosed a coveted list of locations for new stores across Wales, prominently featuring Pembroke Dock among other key Welsh towns such as Newport, Cardiff, and Brecon. This announcement is part of the retailer’s broader strategy to inaugurate hundreds of new outlets throughout Great Britain, a plan that promises to generate thousands of jobs and revitalize local economies.
As Lidl marks its 30th anniversary since launching its first store, the company not only celebrates a historic market share peak of 8% but also reflects on a year of substantial infrastructural investments. These initiatives include the unveiling of the largest global distribution centre in Luton and the expansion of the Welsh distribution hub in Bridgend, alongside enhancements at the Belvedere warehouse which is set to double in capacity upon completion.
Richard Taylor, Lidl GB’s Chief Development
Officer, elaborated on the company’s ambitious growth trajectory. “With significant investments fortifying our operations and a series of strategic store enhancements, our market position has never been stronger,” he stated. Taylor highlighted the brand’s ongoing status as the fastest- growing bricks and mortar supermarket for seven consecutive months, underscoring its relentless pursuit of operational excellence and commitment to affordability.
The proposed expansion into Pembroke Dock is poised to bring highquality, affordable groceries closer to more households, aligning with Lidl’s mission to make good food accessible to all. The move is expected to attract a larger customer base, boosting Lidl’s market presence even further.
In pursuit of suitable sites, Lidl is offering incentives such as a finder’s fee for identifying viable locations, which includes 1.5% of the total freehold purchase price or 10% of the first year’s rent for leaseholds. Ideal sites would be prominent, easily accessible, and have substantial traffic or pedestrian flow, accommodating stores between 18,000 and 26,500 square feet with ample parking.
The strategic choice of Pembroke Dock reflects Lidl’s investment in regions with growth potential, ensuring that the benefits of its expansion are felt widely across Wales and beyond. As the retailer continues to explore innovative expansion avenues, the future looks promising for both Lidl and the communities it serves.