Docs blast Eng­land’s booze deal

The People - - NEWS FEATURES - By Alan Selby and Josh Mc­stay

DOC­TORS have slammed the Foot­ball As­so­ci­a­tion over a new spon­sor­ship deal be­tween the Eng­land team and beer brand Bud Light.

It is likely to en­cour­age young­sters to drink booze, the Bri­tish Med­i­cal As­so­ci­a­tion has warned.

Dr Paul Dar­ragh, from the BMA, said: “It’s dis­ap­point­ing [they have] ac­cepted spon­sor­ship from one of the world’s largest al­co­hol man­u­fac­tur­ers with a track record of tar­get­ing young peo­ple.”

Eng­land stars Kyle Walker, Ash­ley Young and Kieran Trip­pier are fronting the ad cam­paign.

The FA said: “The Bud­weiser spon­sor­ship re­spects all in­dus­try guide­lines [on] the pro­mo­tion of safe and re­spon­si­ble drink­ing aimed only at those above le­gal drink­ing age.”

It added this was also the case with “our pre­vi­ous part­ner­ship with Carls­berg” dur­ing 20-plus years.

The Bud Light con­tract came into force last month.

The FA axed a £4mil­lion deal with Lad­brokes last year af­ter crit­i­cism it was pro­mot­ing gam­bling.

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