More junk in the Mail

The People - - NEWS FEATURES - By Stephen Hayward and Do­minik Le­man­ski

ROYAL Mail has been bom­bard­ing home­own­ers with junk mail af­ter find­ing per­sonal de­tails about them on­line, say cam­paign­ers.

The Stop Junk Mail group said the com­pany beats data pro­tec­tion laws by ad­dress­ing mail­shots to “the house­holder” in­stead of us­ing the per­son’s name.

They claim Royal Mail uses the tac­tic to tar­get ads about its re­di­rect­ion ser­vice to peo­ple mov­ing home.

Royal Mail had moaned the new GDPR data laws would make it harder to send un­so­licited mail.

Robert Ri­jkhoff of Stop Junk Mail said: “It’s clear Royal Mail is buy­ing peo­ple’s per­sonal data from a se­cret list bro­ker.”

Data watch­dogs say buy­ing lists of names and ad­dresses is le­gal.

The postal gi­ant re­fused to re­veal the iden­tity of the firms sup­ply­ing its data about house­hold­ers, but said “like many com­pa­nies, we send tar­geted mail­ings to cus­tomers with ser­vices we think they may value”. DESSERT maker Seb Cole has taken in­spi­ra­tion from his sead­side lo­ca­tion by craft­ing Chip-flavoured ice cream in Brighton.

ADVERTISER: Royal Mail

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