Gin gi­ant’s in the pink

The People - - NEWS FEATURES -

GIN gi­ant Gor­don’s is in the pink af­ter sales of their new brand soared.

In the last 12 months drinkers spent £75mil­lion on their pink gin, which is flavoured with berries.

It helped make Gor­don’s the UK’S sec­ond-biggest­selling spirit, over­tak­ing whiskies Jack Daniel’s and The Fa­mous Grouse.

A spokesman for booze gi­ant Di­a­geo, which owns Gor­don’s, said: “Our in­no­va­tion group said pink was go­ing to be a big deal so we got be­hind it re­ally fast. We’re de­lighted.”

Di­a­geo con­trols the UK’S two big­gest spirit brands with Smirnoff vodka in first place. To­tal UK sales of gin have grown by more than a third in the last year.

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