Gone nuts for spread

The People - - News Features - By Stephen Hay­ward

PEANUT but­ter sales have risen four-fold in nine years to crash through the £100mil­lion bar­rier.

Health-con­scious shop­pers were switch­ing away from jams and mar­malades, said ex­perts.

The spread is also be­ing used in recipes and en­ergy snacks for keep-fit fans.

Mar­ket an­a­lysts Kan­tar World­panel said as sales hit £101mil­lion: “We’re all go­ing nuts for nuts.

“Peanut but­ter’s per­for­mance is driven by the per­cep­tion that it is a health­ier al­ter­na­tive to spreads such as jam or mar­malade.”

Kan­tar said the boom came de­spite a 5.2 per cent price rise to £4.63 per kg.

Kirstie Hawkins of Whole Earth told Gro­cer magazine: “Peo­ple recog­nise the nu­tri­tional ben­e­fits of peanut but­ter.”

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