Back To Basics
In 1978, Delia Smith’s “Complete Cookery Course” called for a return to good, wholesome ingredients. In that year, Doves Farm began milling its own organic flour, producing the high quality varieties that bakers were seeking.
As a new millennium began, elaborate cakes became fashionable. “The Great British Bake Off” in 2010 ushered in a huge home-baking trend. The internet made it easier to buy ingredients and equipment, while sharing the results on social media.
In the last few years, more awareness of the provenance of food has led to a trend towards rustic, natural, even nostalgic birthday cakes. It’s more about unprocessed ingredients, presented in a less ostentatious way.
I foresee birthday cakes will continue blending natural and healthy with iconic and retro – and many happy returns to that!