Marketing might sell more seats

I am writing with an interest and a concern that the performing arts is not appreciated by the general public within the Peterborough area.

Having gained tickets to see Joseph & the AmazingTech- nicolour Dreamcoat back in January 2016 at The Broadway Theatre, it was just two weeks before the performance and we were able to purchase five front row tickets.

Whilst we felt very privileged at seeing such an amazing show so close to the stage, I was very disappointed to find that the auditorium was not even close to being sold out. During the same tour, I was fortunate to this show a gain in two other cities but I had difficulty getting seats because they were almost sold out.

Equally, when I went to see Mad About The Musicals starring Gareth Gates at The Cresset during the summer, it was disappointing to see the tiered seats closed off and the seats within the stalls very almost empty!

Is it any surprise that few well-known names come to Peterborough to perform when we are not filling seats in a theatre?

In Peterborough we have several theatres and a purpose built arena however I do not believe we use these to their full potential. Part of the reason for this is a lack of advertising.

Social media creates an interest and it is something which a high percentage of the population have access too.

Why am I not seeing shows that are happening in the local area appearing on my news feed on social media?

I realise that it would be easy for me to raise these issues, however I am willing to help improve them too. I am a soletrader for local drama classes so I understand the effective methods of adver--