Polo helmets fit for princes are transforming manufacturer

Revived company overhauled its production after industry-wide decline

A manufacturer in Peterborough is enjoying royal success as the business is transformed after a sector-wide decline.

Automated Wire Bending, in Vicarage Farm Road, is using its skills to make high value, individual helmets for polo players.

The designs have been so successful the helmets, which sell for up to £500 each, are now being worn by Prince William and Prince Harry.

They are also in demand across the world, including Dubai, America, Australia and New Zealand.

Managing director Silvio Perna said: “We are building on this success. In two weeks we begin making helmets for cross country riders and will expand into the equestrian sector.”

It is just one way the 26year-old firm has diversified after the decline of manufacturing at the turn of the millennium as production moved to the low cost Far East.

Mr Perna said: “We had to reinvent the firm. We went from dealing with the giants of retail, making many thousands of components for items from trouser presses to mixers, to dealing with individuals who had ideas.

“In 18 months staff fell from 40 to just 15. We didn’t have a plan and each day asked ‘what shall we do today?’”

Another area of success netting £400,000 a year is strawberry growing.

He said: “We make the wire frames on which the producers grow the strawberries.”

But there is a new cloud over the market.

Mr Perna said: “Brexit is a cause of much uncertainty. We don’t know what will happen to the producers if they lose their EU grants.”

Silvio and Clair Perna of Automated Wire Bending.

Some of the bosses and staff at Automated Wire Bending.