Why we are charg­ing a lit­tle more for your PT

The Peterborough Evening Telegraph - - YOUR VIEWS - >Mark Ed­wards >@PT Mark Ed­wards

This week we are in­creas­ing the price of the PT by a small amount to £1.45. The rea­son for this in­crease is not merely that our own costs are ris­ing - true though that is. The way news­pa­pers are funded is pro­foundly dif­fer­ent from most other prod­ucts you can pur­chase in the su­per­mar­ket or newsagents. His­tor­i­cally, the lion’s share of the costs of our jour­nal­ism and the pro­duc­tion of our ti­tles has been met by ad­ver­tis­ing. With­out that ad­ver­tis­ing, if the reader was to pay the full price then each is­sue of the PT would cost sev­eral pounds. But that sub­sidy we re­ceive from ad­ver­tis­ing is de­creas­ing in a dig­i­tal age. So if we are to con­tinue to de­liver the ex­cep­tional, trusted lo­cal jour­nal­ism which I know you value, we have to charge a lit­tle more for the pa­per to help off­set the lower ad­ver­tis­ing rev­enue. We are, as ever, seek­ing to keep the in­crease to a min­i­mum so we are con­stantly look­ing at ways to re­duce our own costs pro­vided they do not im­pact on the qual­ity jour­nal­ism you ex­pect of us. In an era of ‘fake news’, so­cial me­dia trolling, and un­sub­stan­ti­ated ru­mour that abounds on un­reg­u­lated web­sites, your lo­cal news­pa­per re­mains the most trusted and au­thor­i­ta­tive source of in­for­ma­tion and com­ment. We are also ac­count­able. We don’t hide be­hind name­less so­cial me­dia ac­counts and web­sites where the point of con­tact is a name­less email ac­count. We ad­here to the IPSO code of con­duct and we have of­fices in the city . We meet our read­ers ev­ery day and we lis­ten to what you tell us, whether that be a com­pli­ment or a com­plaint. But those pro­fes­sional stan­dards which range from the ex­ten­sive train­ing we pro­vide our jour­nal­ists with to check­ing pro­cesses and our ad­her­ence to our pro­fes­sional code of con­duct and in­de­pen­dent reg­u­la­tion cost money. The PT’s read­er­ship has never been greater thanks to our rapidly grow­ing on-line au­di­ence. That is great news for ad­ver­tis­ers and for democ­racy it­self - be­cause it shows just how in­ter­ested lo­cal peo­ple are in the lo­cal news. Com­pared to the cost of lo­cal news­pa­pers else­where in the coun­try, the PT re­mains great value. So I do hope you will help us to con­tinue to de­liver the very best lo­cal news ser­vice by en­cour­ag­ing friends and neigh­bours to pur­chase a copy ev­ery week - #buya­pa­per - an an­nual sub­scrip­tion would also make the per­fect Christ­mas present!

Thank you for your sup­port. We couldn’t do it with­out you.

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