The Peterborough Evening Telegraph

Communicat­ion in the workplace is key

- Dawn Strange of Media Matters

The past 18 months have seen huge changes to the office landscape, with home working set to stay for many, and businesses working even harder to raise their profile in a crowded online market.

But while your business may have increased its presence on social, revamped your website and done all in its power to raise awareness of your offering online – what about your internal communicat­ions?

With so many staff working largely in isolation from converted dining rooms, bedrooms and garages, there is a danger they become invisible to their line manager and a further worrying risk that they start to feel disengaged, unfocused, undervalue­d and no longer part of a team.

Internal communicat­ions have never been more important.

Keeping staff informed, engaged and involved is an essential element of their on-going welfare – whether you are all office-bound, are running a hybrid model, or homeworkin­g. Far from being segregated to just our personal lives, social media transcends into our profession­al space and employers who ignore this fact and the implicatio­ns of it, could be putting themselves as well as their employees at risk.

You need protection for everyone – a social media policy is a must.

In light of our new homeworkin­g world, it’s important to revisit and review all of your policy documents and ensure they accurately reflect your own specific employment landscape.

But let’s hope there’s little or no need to reach for any of your policy documents because internal two-way communicat­ion is healthy and happening throughout your organisati­on.

That’s great because if it is, the positive outcomes will speak volumes:

You’ll have engaged employees who want to go that extra mile because they feel included.

You’ll know you have created a proper ‘team’ that looks out for one another and is supportive of fellow colleagues as well as the management.

You’ll see employees responding positively and creatively.

You’ll see less negativity and reduced grievances to spend time resolving as staff are given a platform on which to express an opinion, are invited to provide real feedback and feel they genuinely have a voice that can be heard and is listened to.

It has to be a two-way street and with the potential of fragmented workplaces and isolation, the lines of communicat­ion need to be stronger than ever.

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