Is HubSpot the perfect platform?

If you are looking to ramp up, or even kick start your marketing and you sell to other businesses (B2B) then you really need to consider a good CRM platform.

As a certified HubSpot Solutions Partner, we use this platform to run automated and inbound marketing campaigns for our clients (and ourselves).

And it really does work. Inbound marketing works around attracting your target audience to your brand, turning them into qualified leads andconvertingthemintoloyal customers.

This in turn will help your business to grow, so it is no secret that here at Media Matters – we love HubSpot.

HubSpot is a full-service marketing and CRM suite to help power marketing efforts and generate qualified, warm leads that are ready to be converted.

It excels in many areas of marketing automation and offers good reporting features too when it comes to analysing, comparing and improving campaigns. It works by combining a CRM with a marketing platform, which helps harmonise sales and marketing, while enabling marketing teams to track lead sources and the lead status right from generation through to a confirmed sale.

HubSpot can integrate with most other CRM systems and provides us with all the tools for successful, joinedup marketing that combines inbound and automated campaigns.

So, if you have heard about HubSpot, but aren’t sure why it takes top spot for many organisations.Here’s why it should be in your marketing toolbox:

It is an all-in-one platform for marketing allowing partners to run joined-up, meaningful and effective marketing campaigns.

From lead scoring to social media management, email marketing and creating landing pages, HubSpot ensures no opportunity is left unexplored when it comes to lead generation and getting prospective customers into the sales funnel.

It has a user-friendly interface and menus are easy to navigate and provide key features to help marketers like us, focus on the key parts of inbound marketing – crafting and sharing great content to connect with prospects and enhance the connection they feel to brands, companies and products.

It provides good analytics. As we know, good marketing is powered by good data tracking and data analysis.

When key data is used to make informed decisions – from the best time to send an email to content types that gain the most views and time on page.