The Press and Journal (Aberdeen and Aberdeenshire)
NEW VISION FOR ISLAND HOPPING
Tourism: Proposal considered as path to boosting visitor numbers
Plans for a Scottish Islands Passport to boost tourism to the country’s 93 inhabited islands – like an NC500 for the isles – are being investigated.
The Highlands and Islands Transport Partnership (Hitrans) is to examine the feasibility of introducing the initiative.
Hitrans manager Neil MacRae said: “If successfully implemented the proposal has the potential to help support lifeline transport services to the region’s most remote and fragile islands.”
He said the marketing tourism opportunities around the concept were endless, adding that incentives could be introduced for holders where they could get cheaper fares as they tick off more islands.
For example, he said, the passport could be issued to everybody in Scotland to encourage them to visit as many of the islands as possible during their lifetime.
He added: “Among the most successful tourism initiatives are those that encourage the visitor to follow or complete a trail or visit a list of attractions.
“From the West Highland Way to Munro bagging and the recent huge success of the NC500, they are all examples of existing attractions that have been marketed and packaged in ways that have encouraged significant increases in visitors.
“Similarly, to help encourage visitors to the west coast of Ireland, local partners including the National Tourism Authority have marketed the coastal route as the Wild Atlantic Way.”
Mr MacRae said that the aim was to promote the passport to boost visitor numbers for the country’s 93 islands, which have a combined population of 103,700.
Almost all are served by at least a passenger ferry but many also by an air service.
These services are operated by different operators, though the vast majority are accessed by services run by CalMac, Serco Northlink, Orkney and Shetland Island Councils, and Loganair.
The Hitrans board sees an opportunity for either a regional or national body to bring together these partners and develop a marketing strategy that could potentially draw significantly more visitors to Scotland’s islands, with all the economic benefits that would bring.
Consideration would need to be given to supporting and administering the campaign, including elements like the passport stamp.
In Ireland, the concept behind the Wild Atlantic Way Passport is that it gives the visitor a guide to the route and also encourages them to complete it by offering the chance to pick up 188 unique stamps along the way.
It even offers a “Wild Atlantic Way Certificate as an official record of your journey”.
It is estimated that it attracted 1.3 million visitors last year.
Mr MacRae said: “A Scottish Islands Passport would seek to tap into a similar area but has arguably even more potential.
“Among the added benefits, is that it would encourage many more visitors to the smaller and least accessible islands.”
“Proposal has potential to help support lifeline transport services”