Guinness signs six year deal for Six Nations
Drinks firm Guinness has been announced as title sponsor of the Six Nations on a six-year deal.
No figures have been revealed by tournament organisers, but it is understood in its first year to be worth less than what 2018 sponsors NatWest paid for a one-year deal.
It is thought, though, that Guinness’s backing will increase year on year during the term of its support for European rugby union’s blue riband event.
Guinness currently sponsor the PRO14 competition and are previous English Premiership title sponsors.
The deal begins for the 2019 tournament kicking off on February