Award for lamb ads

The Press and Journal (Aberdeen and Aberdeenshire) - - FARMING -

A cam­paign to boost sales of Scotch Lamb has won a pres­ti­gious mar­ket­ing award.

Qual­ity Meat Scotland’s Scotch Lamb, Nat­u­rally cam­paign re­ceived the con­sumer re­la­tions cam­paign award at this year’s Char­tered In­sti­tute of Public Re­la­tions Scotland Awards.

Judges praised QMS and mar­ket­ing firm Weber Shand­wick for “ex­celling by hav­ing some highly in­no­va­tive ideas, con­duct­ing thor­ough re­search and demon­strat­ing de­tailed plan­ning, re­sult­ing in a cam­paign that had a great im­pact.”

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