SMEs may miss out on £35k of rev­enue

The Press and Journal (Aberdeen and Aberdeenshire) - - BUSINESS - BY KEITH FIND­LAY

UK small and medi­um­sized en­ter­prises (SMEs) could be miss­ing out on £35,000 of ex­tra rev­enue ev­ery month due to a “lack of ef­fi­ciency on­line”, ac­cord­ing to tech­nol­ogy firm Wix.

It car­ried out re­search look­ing at the pro­duc­tiv­ity, ef­fi­ciency and gen­eral sen­ti­ment of smaller firms, find­ing that 40% still had no on­line pres­ence and nearly one in three (30%) of those with a web­site were still not com­pletely dig­i­tal.

A large ma­jor­ity (87%) of SMEs that still did not have a web­site said they did not see the ben­e­fit of dig­i­tal­is­ing.

Mean­while, 88% of SMEs that were com­pletely dig­i­tal – us­ing dig­i­tal tools like in­voic­ing and pay­ments, cus­tomer ser­vice, chat, and au­toma­tions – said rev­enue had in­creased by an av­er­age of £35,000 a month. The monthly gain was £23,000 for firms with up to 49 staff, which Wix said was mainly down to sav­ing time and re­sources.

Tasks SMEs were most likely to keep tra­di­tional – not dig­i­tal – were cus­tomer ser­vice (59%), ad­min­is­tra­tion (56%), book­keep­ing (48%), pay­ments and in­voices (44%) and mar­ket­ing (41%).

Wix di­rec­tor Matt Rosen­berg said: “Mov­ing your busi­ness on­line for mar­ket­ing and man­age­ment is good for ex­po­sure, pro­duc­tiv­ity and ef­fi­ciency, and the re­sults will be ev­i­dent on the busi­ness’s bot­tom line.”

“Mov­ing your busi­ness on­line is good for ex­po­sure and ef­fi­ciency”

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