Retailer in farm to fork scheme
Aldi has launched a traceability scheme for its premium range of Scotch Beef.
The retailer’s DNA Traceback programme will enable it to trace every product in its Specially Selected Scotch Aberdeen-Angus range back to the animal it came from.
It said the move would improve transparency and accountability.
“We understand that product transparency is becoming more important to consumers and, after listening to our customers, we are extremely pleased to introduce full traceability to our Specially Selected Aberdeen-Angus beef range,” said Aldi Scotland group buying director Graham Nicolson.
“By tracing our beef back to the farm and the animal of origin, we can ensure that the products we stock are produced to the highest quality and welfare standards.
“From farm to fork, we believe it is important to provide this level of trust to our customers,” he said.