Re­tailer in farm to fork scheme

The Press and Journal (Aberdeen and Aberdeenshire) - - NEWS - BY GEMMA MACKEN­ZIE

Aldi has launched a trace­abil­ity scheme for its pre­mium range of Scotch Beef.

The re­tailer’s DNA Trace­back pro­gramme will en­able it to trace ev­ery prod­uct in its Spe­cially Se­lected Scotch Aberdeen-An­gus range back to the an­i­mal it came from.

It said the move would im­prove trans­parency and ac­count­abil­ity.

“We un­der­stand that prod­uct trans­parency is be­com­ing more im­por­tant to con­sumers and, after lis­ten­ing to our cus­tomers, we are ex­tremely pleased to in­tro­duce full trace­abil­ity to our Spe­cially Se­lected Aberdeen-An­gus beef range,” said Aldi Scot­land group buy­ing di­rec­tor Graham Nicolson.

“By trac­ing our beef back to the farm and the an­i­mal of ori­gin, we can en­sure that the prod­ucts we stock are pro­duced to the high­est qual­ity and wel­fare stan­dards.

“From farm to fork, we be­lieve it is im­por­tant to pro­vide this level of trust to our cus­tomers,” he said.

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