The Press and Journal (Aberdeen and Aberdeenshire)

New logos to protect food provenance

- GEMMA MACKENZIE, FARMING EDITOR

Plans have been unveiled for new schemes to protect the authentici­ty of British food and drink, including Scotch Beef and Scotch Whisky, once the Brexit transition period ends on December 31.

T he UK Government yesterday published details of new rules and logos to replace the existing EU Geographic­al Indication­s ( GI) schemes, following consultati­on with producers, devolved administra­tions and consumers.

Three new logos will run from January 1 2021 – protected designatio­n of origin ( PDO), protected geographic­al indication (PGI) and traditiona­l speciality guaranteed (TSI).

The UK Government said the new rules and logos would guarantee the authentici­ty of regional and traditiona­l foods for shoppers and protect British producers from imitation.

“The new UK protected food name scheme will replace the old EU one and will ensure that we continue to recognise and celebrate protected food names and local recipes across the country,” said UK Environmen­t Secretary George Eustice.

“T he new logos will become a staple on supermarke­t aisles in the UK and mean shoppers will be able to pick up the best of British, from Scotch whisky and Welsh lamb to Cornish clotted cream.”

UK Government Minister for Scotland, David Duguid, welcomed the launch of the scheme and said it would help various food and drink products across Scotland including Arbroath Smokies and Stornoway Black Pudding.

He said: “The UK Government is working to negotiate free trade agreements with economies and markets around the world. Geographic­al indicators are a key part of these, which will be good news for many Scottish producers.”

Quality Meat Scotland (QMS), which oversees and runs the Scotch Beef PGI and Scotch L amb PGI brands, welcomed the news.

QMS director of market developmen­t Tom Gibson said the new schemes would ensure the authentici­ty of the Scotch beef and lamb brands were protected after Brexit.

 ??  ?? BEEFY: Rugby star Stuart Hogg marks the launch of the Scotch Beef PGI campaign.
BEEFY: Rugby star Stuart Hogg marks the launch of the Scotch Beef PGI campaign.

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