The Press and Journal (Aberdeen and Aberdeenshire)

My Energy Future – the world needs your energy

- JOHN MCDONALD, CEO OF OPITO

Rising to this truly global challenge needs people with passion, creativity and determinat­ion

We live in a rapidlyevo­lving world. The energy we need for our day-to-day lives – from switching on the kettle and powering up a laptop, to driving to the shops or picking up the kids from school – is growing exponentia­lly and our energy system is transformi­ng to meet this demand in a sustainabl­e way. As we emerge from the Covid-19 pandemic, we need a green recovery that balances strong economic growth with a huge reduction in greenhouse gas emissions to meet the Paris Agreement. Rising to this truly global challenge needs people with passion, creativity and determinat­ion to imagine a different future. My Energy Future is designed to inspire and inform a new generation of energy people. A digital campaign bringing to life the world of energy with fascinatin­g facts and dynamic animations, providing powerful career insights from “energy influencer­s” on their journey so far and aspiration­s for the future. From Lorna, a project engineer for the UK’s leading technology innovation and research centre, to energy transition engineer Rodrigo, leveraging his oil and gas experience to develop carbon capture technologi­es, to Catriona who works across Scotland to help communitie­s build and benefit from renewable energy projects. Our goal is to share the stories of passionate people who are working every day to transform the energy sector and help make net zero a reality – and to describe the scale of the opportunit­y for the UK, with the low carbon economy expected to grow 11% year-on-year by 2030, creating 100,000 new energy jobs. We’re excited to launch My Energy Future and see it develop over the coming years. I would welcome your support to promote the campaign, not just within your organisati­on and profession­al networks, but also with the young people in your life, whether you’re a parent, carer, teacher or friend. Opito is proud to have developed My Energy Future, supported by the Energy Skills Alliance as part of its overarchin­g mission to deliver an allenergy career propositio­n. I hope it will spark an interest and desire to be involved in changing the way in which the world produces and uses energy in a cleaner, more sustainabl­e way. We need you to get involved. Listen to these stories, share the resources and get in touch if you have insights and opportunit­ies to share. Engaging with My Energy Future is an ideal first step into the world of energy and all the possibilit­ies it holds for young people to change the future. To learn more about My Energy Future and find out how to get involved, you can visit our website www. myenergyfu­ture.co.uk

 ??  ?? CAMPAIGN: The mission of My Energy Future is to inspire and inform a new generation of energy people.
CAMPAIGN: The mission of My Energy Future is to inspire and inform a new generation of energy people.

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