Capitalise on city’ s culture

Even if our main motivation is sun, sea and relaxation, many of us also like to soak up the culture when we travel away on holidays.

A destination’s cultural attractions and lifestyle are often part of the reasons for going in the first place.

Aberdeen is finally waking up to the limitless potential of its own past cultural heritage - and exciting contemporary projects that lie ahead.

To this end, the Granite City has launched a cultural blueprint for the next decade.

It is a blank canvas in many respects for invigorating and capturing the imagination of its own citizens, but also becoming a major cultural centre within Scotland and a must-visit attraction for tourists.

The starting point is to turn Aberdeen into a melting pot for the arts and to “transform” the lives of ordinary residents who are touched by it.

How many times have we been abroad in a cultural hotspot and wished it was like this back home?

Now is the time to unlock the potential that undoubtedly exists in Aberdeen.