The Press and Journal (Inverness, Highlands, and Islands)

Cap­i­talise on city’ s cul­ture

- Travel · Aberdeenshire · Granite City · Scotland

Even if our main mo­ti­va­tion is sun, sea and re­lax­ation, many of us also like to soak up the cul­ture when we travel away on hol­i­days.

A des­ti­na­tion’s cultural at­trac­tions and life­style are of­ten part of the rea­sons for go­ing in the first place.

Aberdeen is fi­nally wak­ing up to the lim­it­less po­ten­tial of its own past cultural her­itage - and ex­cit­ing con­tem­po­rary projects that lie ahead.

To this end, the Gran­ite City has launched a cultural blue­print for the next decade.

It is a blank can­vas in many re­spects for in­vig­o­rat­ing and cap­tur­ing the imag­i­na­tion of its own cit­i­zens, but also be­com­ing a ma­jor cultural cen­tre within Scot­land and a must-visit at­trac­tion for tourists.

The start­ing point is to turn Aberdeen into a melt­ing pot for the arts and to “trans­form” the lives of or­di­nary res­i­dents who are touched by it.

How many times have we been abroad in a cultural hotspot and wished it was like this back home?

Now is the time to un­lock the po­ten­tial that un­doubt­edly ex­ists in Aberdeen.

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