The Press and Journal (Inverness, Highlands, and Islands)

Promotion: New one-stop-shop about misty isle

- BY CHRIS MACLENNAN

Skye today will get its own answer to Postman Pat and Noddy as Donald welcomes visitors to the misty isle, acting as a friendly face and offering advice.

The animated character is the star of a short film about the island, who, alongside his trusted companion Fergie the Tractor, will offer advice on where to stay and what to do, to how to drive safely on the roads and where to park.

The project is the brainchild of local businessma­n Calum MacDonald, who hopes to build on the creation of his animated character with his trademark ginger beard, kilt and quirky catchphras­es.

Mr MacDonald said: “It has been a year in the making with a lot of work, so it is good to be at launch day. Donald was created in response to the negative publicity Skye was receiving which I felt needed to be addressed.

“I was inspired by a drawing my niece did of a character called Donald.

“I came up with the idea to make Donald into a friendly face for the island and having him help solve the problems Skye was facing. Since then Donald has developed into an animated character and is the star, along with Fergie the Tractor, of his own film.”

A website has also been launched as a platform for questions to be put to Donald through a dedicated online chat service.

Mr MacDonald said: “The Donald from Skye website acts as a hub of informatio­n for visitors, with business listings, a ‘recommende­d by Donald’

“The Donald from Skye website acts as a hub of informatio­n”

list and clips of Donald and Fergie.

“I am trying to localise Google for Skye and have everything in a neat, onestop-shop for everything that is going on on Skye.

“Donald and Fergie answer any questions visitors might have about Skye on the website and we hope to add further episodes of Donald from Skye soon. I hope Donald from Skye will be informativ­e and entertaini­ng for both tourists and locals and enhance their experience­s on beautiful island.”

The voices for Donald and Fergie have been voiced by locals with two full-time jobs being created as a result of the launch.

Mr MacDonald added: “We have managed to secure two staff as a result of the launch of Donald who will be based at our this local office on Skye. Staff will be assisting with the packaging of merchandis­e and manning the online chat as well as a whole array of other tasks going on behind the scenes.”

The video is available on Donald from Skye’s YouTube channel with Mr MacDonald hoping to add more episodes in future.

 ??  ?? ‘Donald’ by Mr MacDonald’s 12-year-old niece, Sadie
‘Donald’ by Mr MacDonald’s 12-year-old niece, Sadie

Newspapers in English

Newspapers from United Kingdom