Firms get chance to brush up on digital skills

Tourism businesses throughout Moray, Speyside and Nairn are being given the chance to take part in workshops to become more digital-savvy.

The new season of Digital Tourism workshops are designed to provide local organisations with access to expert advice in such areas as online booking, Instagram and live video.

With 88% of the population now owning a smartphone and consumers expecting seamless experiences online both at home and on holiday, it has never been more important for businesses to make sure they are up-to-speed.

In the past two years, over 100 firms benefited from Moray Speyside Tourism’s Digital Tourism Scotland training. The workshops are delivered in partnership with Digital Tourism Scotland and Highlands and Islands Enterprise and will run at locations throughout Moray until June 2019, with the first event in Forres on January 29.

Laurie Piper, operations manager for Moray Speyside Tourism, said: “Being offline isn’t an option these days – whether you run a hotel, a B&B or a visitor attraction, your customers expect to be able to find you online, read reviews from other customers and be able to book directly.

“Our DTS workshops give tourism businesses easy to understand, practical tools and techniques which make a real practical difference.”

To find out more about the Digital Tourism Workshops, visit: digitaltourismscotland. com/events/