The Press and Journal (Inverness, Highlands, and Islands)
Juice firm raising a glass to Power Week’s impact
Drivetoincreasecompanies’exposureonlineduringCovid-19
North-East Now’s Power Week has now launched to give local firms the chance to boost their exposure online and attract new customers.
With so many north-east businesses continuing to adapt and diversify to overcome the impact of Covid-19, the Power Week will give regional businesses the opportunity to demonstrate that the north-east is open.
From today to Sunday, it will involve firms sharing their inspirational stories, news and videos on social media to highlight everything our region has to offer.
Among the north-east businesses significantly affected since March is the Juicing Company, founded by Vanessa Bremner.
Based in Stonehaven, the firm stands as the first and only cold- pressed juice firm in the northeast, producing a line-up of beverages.
Vanessa, 29, explained that by working from home, she has had a great deal of time to “look at ways to diversify and find new opportunities”.
She said: “Due to the next closest cold-pressed juice company being based in Edinburgh, this means we can provide our clients with a local service, delivering fresh juices – backed by a medical nutritionist – which haven’t been frozen.
“We are proud to be in the north-east and always try to support other local companies.
“Thankfully, as I work from home, the pressures
haven’t been as intense as for some of the small businesses in Aberdeen. However, the team and I have certainly had to look at ways to diversify.
“Covid-19 has changed businesses across the board but for us, it’s meant we’ve had to look for opportunities outwith our usual.
“For example, we’ve been working with a local fitness instructor to create and provide mini juice packages
for her 28-day programme clients – these packages have been specific to this programme to fit in with the needs of the clients.
“From this, we’ve seen lots of new people getting in touch and starting that very programme, which is great news.”
The North-East Now campaign has pulled toge ther a range of information, directories and blogs aimed at allowing
people to find out more about local firms operating throughout the pandemic since launching in June.
The Power Week will involve the social media accounts of The Press and Journal, Evening Express, Society and Original 106 retweeting any company that uses the hashtag #northeastisopen for the seven days.
Driven by Aberdeen and Grampian Chamber of
Commerce, the initiative is also supported by creative agency Hampton, Aberdeen Journals, Original 106 and VisitAberdeenshire.
Vanessa has shown her support for the campaign, describing it as a “great platform for showcasing all the fantastic small businesses that the northeast has to offer”.
“We are proud supporters of what our city and shire has to offer, which is exactly why we’re backing North-East Now,” she added.
“It’s certainly a welcome addition to the region. Covid-19 has hit local firms hard, so this is another way to promote how we can help our communities recover financially from the pandemic.”
The Juicing Company is now focused on growing its presence further afield, standing as a business that has survived the impact of the pandemic.